Kansas Senate

From the outside, Kansas appears to have long been a reliably Republican state.  But appearances can be deceiving.  For decades, the Kansas Senate had been controlled by a coalition of Democrats and liberal Republicans.  In fact, though the GOP held a 32-8 majority, the Senate Democratic leader was arguably the most powerful politician in Topeka since he controlled the votes needed by liberal Republicans to maintain control over the upper house.  Routinely, these two factions teamed up to block paycheck protection, judicial reform, tax reductions, educational accountability, pro-family legislation and even disrupted the redistricting process.

In the primary election of 2012, conservative party and business leaders had had enough and approached The Singularis Group for help in breaking through the liberal Senate blockade.  With roots deep in the conservative movement, TSG’s team was delighted to help.

We knew going into the primary that voters won’t fire incumbent politicians unless you give them a reason to.  Election after election, liberal Republicans had campaigned as traditional conservatives, only to turn around and vote in lock-step with the Democrats on nearly every issue.  We had to break through the clutter and let voters know just how out-of-step these liberal senators had become.

Through a series of very hard hitting, but very effective mailings, as well as targeted radio ads and newspaper campaigns, The Singularis Group schooled GOP primary voters about the records, political alliances, outrageous statements and infuriating votes made by liberal Republican senators.  We knew that if the truth penetrated through to the GOP base, the outcome would be all but certain, and we were not disappointed.

On primary election day, liberal Republicans controlled just more than half of the GOP’s 32 seats.  When the election was over, only five still had a job.  In spite of the fact that labor unions and the Kansas Democratic Party itself rallied to the defense of liberal Republicans, some of the Senate’s most powerful leaders, including the Senate President, were defeated in the primary election.

Today, the Kansas Senate is a dramatically different body.  It’s Republicans actually behave like Republicans and its Democrats, rather than controlling the agenda, have become largely irrelevant.